大学考试|英美报刊节选翻译训练(十二)

From Net dreams 摘自《经济学人》 Mar^{1 16th 2006}

MARCH Madness starts this week in America, and for the rest of the month millions of basketball fans will watch the country's college teams dunk on each other, until the final of the men's national championship on April 3rd. CBS, a broadcast-television network, has shown the event since 1982but this year it is conducting an experiment. （1）As well as broadcasting the games on TV, it is streaming them live over the internet free of charge, accompanied by adverti百度竞价推广ents.

CBS's move is one of many recent efforts by traditional media companies to try to develop new media revenue^{2 streams. Music firms have sold their material online for a while. Newspaper and magazine publishers are busy trying to attract readers on the internet. （2）But now the world's largest entertainment companies are rushing to distribute their video content online and, to a lesser3 extent, to the users of mobile phones.}